Face it is the portrait of the Caivano community. Caivano in the mirror.
But who is this community?
Who lives there?
Who passes through it?
What are the faces of this community?
What are the colors, the desires, the rhythms?
Face it, a project curated by Franz Cerami, works on the memory of the city, on the memory of emotions. It tells the dreams and needs of this community. The term portrait comes from the Latin re-traho which, literally, means “to take out”. Face it wants to take Caivano, its inhabitants, the community out to create meetings, exchanges, relationships and a common future. The places of the portraits, the walls, the streets, the buildings, are the portrait of the men who built them, of their friends, of their meetings, of the people who desired and dreamed.
Cerami has created 100 video portraits of members of the Caivano community, which will be digitally painted and mixed with shots of the city. The video portraits will be made over the course of a week in different parts of the city and will then be painted by the artist using digital painting techniques and spread, in different forms, in various parts of the city of Caivano. A new narrative declined through the themes of the creation of a new shared and participatory identity.
“I tried to dream for Caivano – said Franz Cerami – and in these months I have met hundreds of people who want a different future; I portrayed them and projected them on the facades of the buildings of Caivano. Many people even got out of their cars at night to thank me. And later some frames were printed and posted on the streets of the city. Face It is a work created with the citizens.”